Problem
Lead conversion dropped as the marketing funnel became harder to maintain and slower to load.
Approach
Rebuilt the funnel with reusable components, clearer analytics events, and tighter performance budgets.
Solution
Delivered a modular funnel architecture with experiment hooks and first-class observability.
Outcome
Improved qualified lead conversion by 28% and reduced bounce rate by 21%.
+28% qualified leads-21% bounceLCP < 1.8s